A toy company named GoldieBlox recently released a video to advertise its toys, and the video has since gone viral with five million views and counting. GoldieBlox believes in promoting femininity amongst young girls by giving these girls more choices than dolls and princesses. Tabetha Wallace and Lissette Padilla discuss changing the culture in what activities are appropriate for girls vs. boys, in this clip from the Lip News.
- GoldieBlox is Making Toys to Turn Girls Into Engineers (blogher.com)
- GoldieBlox viral video: engineers, not princesses (latimes.com)
- Is GoldieBlox Just Another Case of Pink-Washed Marketing to Girls? (blogher.com)
- Viral GoldieBlox Video Ignites Legal Battle With Beastie Boys (mashable.com)