Thousands of angry feminists poured into the streets last week in a violent protest, after Huffington Post broke the story about a scandalous Swiffer advertisement that exploited the image of “the famed feminist icon Rosie the Riveter” to promote a new line of the company’s mopping products – a notion widely perceived as blasphemous, sexist, and outright hate speech.
The rioting started after someone Tweeted a snapshot of a Sunday morning paper insert, which depicted a Rosie lookalike cleaning the house. The shocking story was quickly picked up by Huffington Post. Think Progress and other online publications frequented by radical feminists, causing an instant wave of “Internet chatter” and soon leading to worldwide unrest.
Read the full article here
- Swiffer Agrees To Remove Feminist Icon From Mop Ads (thinkprogress.org.feedsportal.com)
- Swiffer Appropriates Feminist Icon To Promote Mopping The Kitchen (thinkprogress.org.feedsportal.com)
- Swiffer uses iconic Rosie the Riveter in mop ad (o.canada.com)
- ‘Sexist’ Swiffer Ad Generates Uproar For Putting This Feminist Icon ‘Back In The Kitchen’ (mediaite.com)